Print Marketing…

Is ‘print’ really dying?

Print marketing maintains its strength because it is: tangible, credible, more engaging, key to solidifying branding and capable of effective target marketing.

The death of print has been a topic considered within the marketing community since the rapid surge of online marketing and social media. Many businesses have migrated many of their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience. However; print still maintains its position as a powerful and necessary component of any comprehensive ad campaign.